If you have been in IM even for a little while, you hopefully know the value of good testimonials. Nobody wants to get ripped off, and most people wonder if the product is worth it which is why social proof is important. However, one problem that online marketers often face is getting testimonials from their customers. The following article addresses this problem and shows you how to combat it.That is why projects on Backlink Profit Monster have changed the way we think about things today.
The feedback that you get from customers is valuable, and they probably are already talking good about your product/service if you’re offering them the real value. But, as well know the typical unknown marketer really does not receive emails like that. So if you don’t ask them, you probably won’t get the feedback that you’re looking for. One of the easiest ways to make a request for a testimonial is to directly email them and ask for feedback; don’t use the word testimonial as it may be a turn-off. Ask them if they have any positive comments about your product so that you can work on improving it and making it even better. Once you get any kind of good feedback, then contact them and see how they feel about becoming a testimonial. Using the right approach and avoiding any semblance of pressure will help to produce good results for you.It has become clear that promotions such as Instant Affiliate Paydays will benefit from this sort of marketing.
Let’s face it, your product or service may prove to be heaven sent for people facing a particular problem, but that doesn’t make it perfect. Every product has its own shortcomings and needs constant improvement to keep up with the moving times. There is nothing wrong or bad about a testimonial that offers a little criticism or suggestions for improvement. You will make a more positive impression on people by revealing the bad along with the good. So just put all of them on your site and keep going, and you can also take the time to thank that person for the help. Try testing it, and if it decreases conversions then just don’t use it.
When you’re collecting testimonials, you should try to go as targeted as possible. No testimonial will have much effect if people cannot see themselves as they read them. Social proof is what is going on here, and it is a powerful thing in marketing and advertising. So for example, if your product solves a particular problem, then the testimonials that you get for this product should used for an audience that connects to it. This is what you can do in the beginning, and in time people will be more willing to offer them.
The bottom line is your testimonials must be real, true and accurate for many reasons.